Your website is your businesses shopfront in this digital age, and customers will decide immediately upon landing whether they are going to buy with you or not.
Todays digital users are savvy and impatient. A site that looks old and out of date does not inspire confidence in your product, and one that takes too long to load will lose the user before a single image has loaded.
Is your website:
- Simple to use
- Easy to convert on
- Fast-loading
- Reflective of the quality of your product
If not, you may be losing sales to competitors, or to OTAs.
Wear your ‘for good’ outfit
You don’t show up for a date in old ripped clothing, nor for a job interview in stubbies and jandals, right? So why would you have a website for your business that is the equivalent of a stained singlet and league shorts?
Your website is a reflection of your brand, your product, and the experience a customer will have with you. It needs to be you putting your best foot forward, and showing the most aspirational version of your brand.
Every Maverick Digital built website is custom, 100% built for the needs of each client. No matter what your brand, your character, and your product is, we will take the time to get to know you and reflect that in a beautiful, modern site.
Check out the work we did for Whakarewarewa Maori Village. Bringing NZs oldest tourism operator in line with new digital trends.
Keep it simple, stupid
For the vast majority of operators, your website needs to do two things.
- Tell your story
- Sell your product
It is easy to get bogged down in the details if you forget these two points. You need to make it easy for users to know who you are and what you offer. Once they have done this, it needs to be easy for them to convert, and buy from you.
- Choose your content carefully – it needs to tell a story
- Show off your products thoughtfully – people like to compare
- Think about your booking system. Is it still fit for purpose
- NEVER forget about conversions – When they decide to book, is it easy?
Speed matters
There is nothing more frustrating than waiting for a website to load. This is made worse when travelling, relying on spotty mobile coverage on a roaming plan, or sub-standard motel wifi.
If your website is taking more than 5 seconds to load, you are losing otherwise enthusiastic and ready-to-purchase customers. They might still buy your product, just through a third party costing you commissions.
If you are running Paid Media campaigns to get people to your site in the first place, you’re simply paying for people to get frustrated with you.
All Maverick Digital built websites are incredibly fast, built to be enjoyed, not endured.
Make sure that your website is a truly aspirational reflection of your product. Thinking of it like a shopfront – does it make passers-by want to stop and shop? Or have them running away as fast as they can?
Digital technology is an ever changing landscape, and I ensure that our clients always remain on the cutting edge. Whether it’s with beautiful open-source websites, integrated booking software or next-level analytics, Maverick clients always get the tools required to stride ahead of the competition.
Tamaki Maori VillageThe Maverick team has a clear passion for tourism, a wealth of knowledge with online customer experience, online marketing & ultimately booking conversions. We are very pleased with the results we have had so far.
WhakarewarewaThe way you do your business is exceptional - you are all ‘can do’, love to go the extra mile, and get really excited about our product. Only two months in, our conversion rate is double what it was this time last year with our old website. I think that speaks for itself?
Rotorua Canopy ToursWe have been working with Alex and the Maverick team for 5 years now - their dedication to making our business successful has never been doubted and as a result our business has gone from strength to strength because of their work.
Destination CoromandelWe have to be focused on reaching our target markets with the right content in order to maximise our spend. Maverick Digital provide the expertise to make this connection work cost effectively.
Southern Lakes HelicoptersAlex and her team at Maverick have been fabulous in putting together our new website – which we love, and are proud to show to the world. At all stages Alex kept in touch and listened to our thoughts and ideas and built these into the site, along with all the enhancements that the Maverick design team brought to the table. We are delighted with the end result!
Hobbiton Movie SetWorking with the Maverick team has been a breeze. They understand our business needs and have quickly become a trusted and expert source of information on all things Digital. The monthly reports, regular comms and calls from Alex and the team ensures we are close to the data and are getting the best bang for our buck.
