• About

We’re a small, passionate team of straight shooters that are committed to tourism. We love partnering with good people and doing work that makes an impact.

Alex Bayes Head of Strategy

Alex is an experienced digital specialist, delivering conversion-driven online strategies for some of New Zealand's most successful tourism operators and organisations.

Tim Olson Head of Digital Projects

Tims specialities lie in lead generation and nurturing customers through digital pathways, focusing on experience through the entire travel research lifecycle.

Kelly Hookey Campaign Manager

A Tourism Marketing Maverick in her own right, Kelly's strengths lie in the conception, creation & optimisation of multi-platform digital campaigns that maximise returns.

Mahalee Guieysse Content Manager

A specialist digital storyteller and content magician, Mahalee's is adept at identifying the essence of a tourism offering, then bringing this to life within a digital presence that drives value.

Mike McVey Developer Lead

Web Developer extraordinaire meets classic kiwi bloke. Creative brilliance and finely honed technical ability merge to boost Mike’s digital tourism creations clearly above the crowd.

Claire Nichols Creative Lead

Our award-winning Web and Graphic Designer, Claire has 16 years' experience in designing websites that promote an optimal user experience.

The story of Maverick Digital.

It all started in a sparse hostel in Rio de Janeiro back in 2014. Between caipirinhas and capoeira Alex would help with digital strategy for tourism operators; a natural continuation of her years spent at Tourism NZ (the digital stuff, not the capoeira). The remote work continued in between Amazon jungle exploring, and when Alex saw a surf doco on California’s Mavericks, something clicked. Embracing direct sales through digital was a scary move for most tourism operators. Nearly as ballsy as dropping in on a big wave at Mavericks.

Five years later and Maverick Digital is all grown up. A mural of Che Guevara – the ultimate Maverick – watches over a colourful office full of digital gurus in Auckland. Helping the tourism industry harness the power of digital is a wickedly fun day job. Nearly as fun as the caipirinha Fridays.

  • Tamaki Maori Village
    The Maverick team has a clear passion for tourism, a wealth of knowledge with online customer experience, online marketing & ultimately booking conversions. We are very pleased with the results we have had so far.
  • Whakarewarewa

    The way you do your business is exceptional - you are all ‘can do’, love to go the extra mile, and get really excited about our product. Only two months in, our conversion rate is double what it was this time last year with our old website. I think that speaks for itself?

  • Rotorua Canopy Tours
    We have been working with Alex and the Maverick team for 5 years now - their dedication to making our business successful has never been doubted and as a result our business has gone from strength to strength because of their work.
  • Destination Coromandel
    We have to be focused on reaching our target markets with the right content in order to maximise our spend. Maverick Digital provide the expertise to make this connection work cost effectively.
  • Southern Lakes Helicopters
    Alex and her team at Maverick have been fabulous in putting together our new website – which we love, and are proud to show to the world. At all stages Alex kept in touch and listened to our thoughts and ideas and built these into the site, along with all the enhancements that the Maverick design team brought to the table. We are delighted with the end result!
  • Hobbiton Movie Set

    Working with the Maverick team has been a breeze. They understand our business needs and have quickly become a trusted and expert source of information on all things Digital. The monthly reports, regular comms and calls from Alex and the team ensures we are close to the data and are getting the best bang for our buck.

@MAVERICKTOURISM