After 30 years as New Zealand’s most award-winning cultural attraction, Tamaki Māori Village embarked on a brand refresh in 2019. Their new brand story focused on capturing Tamaki’s storytelling roots, cultural ties and reverence for land, family and spirit; paying homage to their company’s rich tourism history at the same time embracing their future ambitions.
As Tamaki’s digital partners, Lady and the team approached us to design and build a digital presence that would bring the brand to life in the digital space – creating an online experience for cultural storytelling unlike anything else in the world.
This project was a redesign and redevelopment of an existing site, one that was already achieving solid returns in traffic and online revenue gains. Our challenge was to lift the game in every way – using our insider knowledge of Tamaki’s audience, combined with our understanding of online travel booking behaviour, we set out to craft a site that was like nothing the world had seen in the cultural tourism space to date. The key was to balance their ‘tried and true’ online conversion process – honed over our 3-year partnership – alongside creating more depth of brand story.
Through out the design and build process we continuously tested and iterated design concepts and development techniques, to create a website full of elements never combined before.
Core website elements:
The website delivers world-class storytelling and meaningful, interactive user experience. Early engagement numbers are encouraging, and we will continue to refine and optimize the site post-launch.
We’re incredibly proud of this build as it has broken new ground in the cultural storytelling space. Plans for a new site? Get in touch with us for a chat about ideas and possibilities – we’d love to collaborate.
The way you do your business is exceptional - you are all ‘can do’, love to go the extra mile, and get really excited about our product. Only two months in, our conversion rate is double what it was this time last year with our old website. I think that speaks for itself?
Working with the Maverick team has been a breeze. They understand our business needs and have quickly become a trusted and expert source of information on all things Digital. The monthly reports, regular comms and calls from Alex and the team ensures we are close to the data and are getting the best bang for our buck.