We’ve put together plenty of practical learnings to put to use in your tourism business. Please see resources below. The slides and info sheets are great for future reference.
Weds, 1 September 2021 – Week 1
Topic: Staying top of mind when your audience is stuck on the couch: Leveraging digital during and after lockdowns
Featuring: Jodi Williams, ex GM Global Brand & Content Marketing – Air New Zealand
Alex Dykman, intro: Slides for download here.
Jodi Williams, special guest: Slides for download here.
Weds, 8 September 2021 – Week 2
Topic: Creating the BEST Domestic Summer Ever: Leveraging RTO campaigns via Digital
Guest: Rebecca Evans, Hamilton-Waikato RTO
Presentation Slides: Slides for download here.
Maverick RTO Campaign Maximizer: Handout for download here.
Weds, 15 September 2021 – Week 3
Topic: The ultimate summer paid media playbook: Creating and converting domestic traveller demand on a shoestring
Guest: Melissa Craig – ZORB
Presentation Slides: Slides for download here.
Summer Paid Media Playbook: Handout for download here.
Weds, 1 April 2020 – Week 1
Topic: Repositioning New Zealand Tourism: The ‘New Domestic’ Traveller and how to cater to them.
Slides for download here.
Blog post: Repositioning New Zealand Tourism.
Weds, 8 April – Week 2
Topic: Learning From the Past to Better Leverage Tourism’s New Future, in collaboration with Yonder.
Slides for download here.
Weds, 15 April – Week 3
Topic: Currents of Change – The factors set to shape travel in New Zealand, with special guests TRA.
Slides for download here.
Watch the live video recording here (password d1.*CR%.).
Weds, 22 April – Week 4
Topic: Survive and Then Thrive
Slides for download here.
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